Melbourne is the mistress of the "soft" launch...We are the home of deaf & Mute art installations, ridiculously unpublicized concerts, clubs that have no profile ... I could go on & on.
And now with only a minimum of fanfare this fantastic, profoundly livable city has outdone itself with the understated ... strike that ... whispered launch of what could have been an important program.
Modeled on a European style hire system , not really but that's what they say.
This is a government program that could have been made much more successful with just the smallest amount of advance information as I walked through the city I practically stumbled over the bike racks on Swanston street and really only noticed them because of the one or two citizens there reading the instructions on the rental unit and scratching their heads an action I soon joined.
If we are going to have these ideas succeed there has to be some noise made ... at this point even a red balloon tied to one of the bikes would be a big step in the right direction.
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